Gentle by nature
Skincare that never picks a fight with your skin
Plant-based formulas with zero synthetic fragrance, dyes, parabens, sulfates or phthalates. Made for skin that reacts to almost everything else.




- Fragrance-Free
- Paraben-Free
- Sulfate-Free
- Dye-Free
- Cruelty-Free
- Dermatologist-Tested
Start where your skin is
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See everythingWhy Luma
Gentle formulas
Short ingredient lists, low active levels, and nothing added for scent or colour. Every formula is built to be boring to your skin.
Transparent ingredients
Every ingredient we use has a page explaining where it comes from and why it's in the bottle. So does every ingredient we refuse to use.
Sensitive Skin Promise
If a product irritates your skin, we refund it within 60 days. Keep the bottle — we'd rather have the feedback than the packaging.
From people whose skin reacts
From the journal
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