Gentle by nature

Skincare that never picks a fight with your skin

Plant-based formulas with zero synthetic fragrance, dyes, parabens, sulfates or phthalates. Made for skin that reacts to almost everything else.

An African American child with bare, natural skin resting by a sunlit window
An Asian child with bare, natural skin resting by a sunlit window
A Hispanic child with bare, natural skin resting by a sunlit window
A Caucasian child with bare, natural skin resting by a sunlit window
  • Fragrance-Free
  • Paraben-Free
  • Sulfate-Free
  • Dye-Free
  • Cruelty-Free
  • Dermatologist-Tested

Start where your skin is

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Why Luma

Gentle formulas

Short ingredient lists, low active levels, and nothing added for scent or colour. Every formula is built to be boring to your skin.

Transparent ingredients

Every ingredient we use has a page explaining where it comes from and why it's in the bottle. So does every ingredient we refuse to use.

Sensitive Skin Promise

If a product irritates your skin, we refund it within 60 days. Keep the bottle — we'd rather have the feedback than the packaging.

From people whose skin reacts

From the journal

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10% off your first order

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